Who we are

Who we are

“Alliance for Saving Mothers and Newborns” (ASMAN) is an initiative to improve the survival of mothers and newborns in India by providing better quality of care, during the crucial 48 to 60-hour period around childbirth, using technology innovations, in public health centres.
Key strategies of the programme include: empowering healthcare providers with a digital tool that enables monitoring, decision-making and adoption of best practices; strengthening the capacity of healthcare providers through continual learning and feedback; and increasing accountability and transparency through digital technology.
Currently implemented in 81 facilities across 8 districts in Rajasthan and Madhya Pradesh, ASMAN can potentially be the sustainable and scalable solution, to reduce maternal and neonatal mortality.

The health of mothers and newborns is a reflection of the state of health of the nation.

“Alliance for Saving Mothers and Newborns” (ASMAN) is an initiative to improve the survival of mothers and newborns in India by providing better quality of care during the crucial 48 to 60-hour period around childbirth using technology innovations.
Currently implemented in 81 facilities across 8 districts in Rajasthan and Madhya Pradesh, the project has the potential to be a sustainable and scalable solution to reduce maternal and neonatal mortality in other districts and states around India.


ASMAN is working alongside the Government to help save the lives of mothers and newborns.

The 48 to 60 hours around birth is a critical window for timely and focussed interventions to reduce deaths amongst mothers and newborns. There are three types of delays that contribute to deaths amongst this vulnerable group, these include: delay seeking care; delay in transportation; and delay in initiation of care, which could mean delays in decision making, complication management or referral to higher centres. It is the third delay that has been shown to be linked with competency of healthcare providers.

Skilled healthcare providers can administer many life-saving interventions at the time of birth. Unfortunately, many on-ground healthcare providers and nurses are not fully aware of what to do during an emergency or while managing a high-risk delivery. ASMAN is working to reduce this delay through decision support tool, capacity building and technological interventions.

ASMAN is giving nurses the tools and support they need to work faster, better to help bring down maternal and neonatal mortality, through digitization with a tablet-based intrapartum decision support tool, gamification-based capacity strengthening, mentoring support, and analytics.
As of May 2019, more than 110,000 cases have been registered under the ASMAN programme, more than 41000 high-risk cases detected and more than 42,000 notifications sent to doctors for timely case management.

The Asman Programme

What makes ASMAN truly one-of-a-kind is not only the nature of the model but the uniqueness of the alliance members. ASMAN is driven by five development partners, Bill & Melinda Gates Foundation, MSD for Mothers, Reliance Foundation, Tata Trusts and the United States Agency for International Development. The partners, with their established core strengths and a legacy of experience, work alongside each other and their implementing partners, in collaboration with the local government, to drive innovation and ensure effective service delivery at health facilities.

The alliance partners are:
  • Bill & Melinda Gates Foundation (BMGF): The Bill & Melinda Gates Foundation’s Maternal, Newborn & Child Health programme envisions a world in which healthy mothers deliver healthy babies, receiving quality care from skilled and well-equipped health care workers. The programme supports work at the country level and uses national, regional and global policy and financing levers to increase coverage at scale. BMGF believes in focusing on critical conditions that contribute to maternal and neonatal deaths and discovering, developing and introducing new or adapted technologies, tools and treatments to address those conditions.
  • MSD India (through its MSD for Mothers programme)MSD for Mothers is MSD’s 10-year, $500 million initiative focused on improving the health and well-being of mothers before, during and after pregnancy and childbirth. In India, MSD for Mothers and its partners are improving quality of care by empowering women to demand better care, equipping health providers with tools to offer safer care and encouraging health systems to reward quality maternity care.
  • Reliance Foundation: Reliance Foundation works towards enhancing access to quality and affordable healthcare in India. The Foundation’s ‘Health for All’ motto and integrated healthcare model provides continuum of care to the most vulnerable sections of society through a network of healthcare delivery mechanisms. The Foundation has identified improvement of maternal and neonatal health outcomes as one of its key objectives, in line with its ‘Health for All’ motto. 
  • Tata Trusts: Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of healthcare and nutrition, water and sanitation, education, energy, rural upliftment, urban poverty alleviation, and arts, craft and culture. Tata Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country. For more information, please visit http://tatatrusts.org
  • United States Agency for International Development (USAID): USAID’s maternal and child health programs work to ensure that all women and children have the same chance of a healthy life, regardless of where they are born. It partners with governments to meet the health needs of their women and children. USAID support focuses on scaling up high-impact interventions that address the main causes of death, using data to prioritize populations and geographies and innovation to accelerate progress.

ASMAN is being implemented with the support of:
The Programme Management Unit coordinates and oversees programme progress.

contact us

Project Management Unit: ASMAN
9E30, 222, Floor 9, Maker Chambers IV,
Nariman Point, Mumbai, Maharashtra, India 400021